David Straus is senior vice president WW Marketing, Corticon Technologies. He is responsible for Corticon?s global marketing, which includes product management and marketing, field marketing and corporate communications. He joined Corticon with over 20 years of enterprise software solutions experience in product, marketing and sales. David graduated from Indiana University with a BS in business and operations research. For additional information on Corticon Technologies, visit www.corticon.com
This is the time of year when trend or predication articles start cropping
up. Year after year I'm asked if I would be interested in writing about
what's to come. You see I have an uncanny ability to pick lottery numbers.
Unfortunately my lottery guesses, like most articles that look into the
future, aren't right most of the time. So I usually say no, and leave my
writing time to topics of here and now.
I was approached about the forward-looking topic, "What's Next after SOA."
That one I couldn't turn down. Oh, what an opportunity to write about SOA 2.0
or is it 3.0? Come on, I hear the Web is up to version 4.0. The title "What's
Next after SOA" frustrated me. We seem to thrive on moving on before we
finish our job. Maybe this is a high- tech/Silicon Valley thing. I thin... (more)
The primary purpose of most business applications is to bring automation and
efficiency to the business. Outside of a few examples, most of our business
applications are required to evolve along with our business, and that, of
course can be a challenge for most organizations
The time it takes to change application software gates our business's ability
to remain competitive or stay current... (more)
David Straus is senior vice president WW Marketing, Corticon Technologies. He is responsible for Corticon?s global marketing, which includes product management and marketing, field marketing and corporate communications. He joined Corticon with over 20 years of enterprise software solutions experience in product, marketing and sales. David graduated from Indiana University with a BS in business and operations research. For additional information on Corticon Technologies, visit www.corticon.com
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